![]() So, through this transaction that is what they are trying to solve because their US partners will bring a matching platform to the one Netflix has to some extent,” he said.Īccording to MultiChoice, the new service will operate as Showmax but with the current Showmax structure being overhauled. So now what came out of some of the surveys I saw was that their technology interface, or what a customer has to interact with for Showmax, was not at the quality that Netflix is. ![]() “They have been battling to compete with Netflix. Peter Takaendesa, an investment analyst at Mergence Investment Managers, said the deal gives Showmax a higher chance of success. MultiChoice recently announced an agreement with multinational telecommunications conglomerate Comcast’s subsidiaries NBCUniversal and Sky that will see South Africa’s broadcasting giant sell a 30% stake in Showmax. (Waldo Swiegers/Bloomberg via Getty Images)Ī Showmax deal by parent company MultiChoice is said to give the streaming service a fighting chance against Netflix, Amazon Prime and Disney, which have taken the lion’s share of the South African streaming market. MultiChoice’s Showmax has been struggling to compete with Netflix because of its technology interface, but a new deal is set to change that. ![]()
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